牛津版高中英语选修9Unit5 Inside advertising ppt.ppt

Advertising Where can we find advertisements? Make notes about what you have just read under the following headings. Who advertises? businesses, individuals, organizations and associations. Why do they advertise? They want to sell something or to inform or educate the public. Where do they advertise? On TV and radio, in magazines and newspapers (also on clothes, billboards, at snorts fields, on buses and trains, at bus and train stations and many other places. How do they decide where to advertise? They consider their budget and what medium is most likely to be seen or heard by the target consumer. Does advertising work? Yes and No. People are not usually persuaded by ads to buy things they have no use for. However. ads do change peoples opinions over time. Language Study 1. Then we can avoid being controlled by them. (Reading Para.1) 【解析】avoid后接动词-ing形式作宾语。 【考查方向】接动词-ing形式作宾语的动词有：appreciate, admit, avoid, bear, consider, can’t help, complete, delay, dislike, deny, endure, enjoy, envy, escape, excuse, finish, forgive, hate, imagine, involve, keep, mind, mention, miss, pardon, resist, permit, practice, prevent, risk, suggest, save, quit, stand(坚持，忍受)。 【真题再现】－There is a story here in the paper about a 110-year-old man. －My goodness! I can’t imagine________ that old. （江苏2006） to be B. to have been C. being D. having been 【点拨】imagine后接动词-ing形式作宾语，排除A和B；而D项having done表示动作已经发生在imagine之前，而根据上下文，应该是现在发生的事情，故选C。 2. Having identified the target group, researchers find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would fit into their lives. (Reading Para.3) 【解析】句中identify the target group动作发生在句子的谓语动作find out之前，故用having done结构。 【考查方向】having done的被动式having been done。 【真题再现】 from other continents for millions of years, Australia has many plants and animals not found in any other country in the world. （湖北2005） A. Being separated B. Having separat