目录国际商务英语.doc

目录国际商务英语--商务理论语言与实务(修订版) Part Ⅰ Introduction to International Business(国际商务导论)Chapter 1 International Business(国际商务)??1.What Is Business？(什么叫商务？)??2.What Is International Business？(什么叫国际商务？)??3.The Scope of International Business Activities(国际商务活动范围)??4.International Risk(国际风险)??5.On International Business Law(关于国际商法)??6.Commercial Credit(商业信用)??7.On Management of International Business(关于国际商务管理)??8.Brief Introduction to WTO(世界贸易组织简介)Chapter 2 Business Organizations(商务组织)??1.Introduction(概述)??2.Sole Proprietorship(独资商)??3.General Partnership(一般合股商)??4.Limited Partnership(有限合股商)??5.Joint Stock Company(合股公司)??6.Corporations(公司)Chapter 3 Ways of Business(经营方式)??1.Introduction(概述)??2.Wholesaling(批发)??3.Retailing(零售)??4.Franchising(特许经营权)??5.Agency(代理)??6.Electronic Commerce(电子商务)Chapter 4 A Guide to Economics(经济学入门)??1.What Is Economics？(什么叫经济学？)??2.What Is Macroeconomics？(什么叫宏观经济学？)??3.Monetary and Fiscal Policy(货币和财政政策)??4.What Is Microeconomics？(什么叫微观经济学？)??5.The Demand Curve(需求曲线)??6.The Supply Curve(供应曲线)??7.The Equilibrium Price(均衡价格)??8.Changes in Demand Versus Changes in Quantity Demanded(需求变化和需求数量变化的关系)??9.Changes in Supply Versus Changes in Quantity Supplied(供应变化和供应数量变化的关系)Chapter 5 The Market Economy(市场经济)??1.Market and Market Economy(市场与市场经济)??2.Price(价格)??3.Supply and Demand(供给和需求)??4.The Market Price(市场价格)Chapter 6 What ls Marketing(营销的含义)??1.What Is Marketing(营销的含义)??2.The Marketing Concept(营销观念)??3.Marketing and Utility(营销和效应)??4.The Target Market(目标市场)??5.The Industrial Market(工业市场)??6.Government and Institutional Markets(政府和公共机构市场)??7.The Consumer Market(消费者市场)??8.Classes of Consumer Goods(消费的类别)Chapter 7 The Marketing MixProduct Promotion(营销组合与产品促销)??1.The Marketing Mix(营销组合)??2.Product Planning(产品策划)??3.Product Pricing(产品定价)??4.Selecting the Market(选择市场)??5.Product Promotion(产品促销)??6.Advertising(登广告)??7.Product Packaging(产品包装)??8.Breaking the Language Barriers(打破语言障碍)Chapter 8 International P