列出需要要测量的变量Listthevariablestobemeasured确定调查.ppt

* * * * * The last, but crucial step of creating a questionnaire is the Pretest, or Pilot test. The pretest is a massive quality control. It is done so that any kinks in the questions can be worked out: e.g. too many questions; response categories don’t match the question asked; questions are ambiguous; question is too complex; open-ended would be better as a closed question, or vice-versa; etc. The pretest is a longer process that includes people on the research staff, general test subjects, and a target audience of the population that the questionnaire is intended for. * The first step if fo