高中英语Unit 5 Inside advertising Using Language.docVIP

Unit 5 Inside advertising Part One: Teaching Design Period 3: A sample lesson plan for Using Language (KEPPING ADVERTISERS HONEST) Aims To help students read the passage KEPPING ADVERTISERS HONEST To help students to use the language by reading, listening, speaking and writing Procedures I. Warming up by seeing looking at a photo of radio advertisement Hello, class. Look at this photo. It is one of the Coca Cola Radio Advertisement Tapes. This one is entitled Coke is It! These Coca Cola Advertising Tapes, Radio Ads are from 1980s. They are Prepared by McCabb-Erickson as part of the Coke is it!