[明基公司简介PPT模板BenQPresentation.pptVIP

The Team Agenda Our team work experience BenQ at a glance The major issues teaching objectives Progress report Our Team Work Experience At first it was textiles Switched to electronics company BenQ Acer…and Motorola (OEM) Our Team Work Experience Come to meetings prepared (secondary data) Record your meetings Put up a networking tool: Resource Center Compromise Deciding Upon a Focus BenQs branding strategy at a glance The Major Issues Going global Why branding? Managing talents Whose backyard to tap? Limited resources Going Global Issues Global branding for a developing world company Asian Stereotypes: Technology know-how Country-of-origin effect Teaching Notes Perceptions of Taiwan: Manufacture or a Creator Influence of country-of origin effect Remedies: country awareness schemes Why Branding? Issues Low profit margins from OEM/ ODM business Risk to lose OEM/ ODM clients Teaching Notes Price war (Dell) Branding as a differentiation strategy OEM Brand: Conflict or Synergy Managing Talents Issues Ability to attract best marketing talents Communication the BenQ branding strategy: utilization of expatriates Teaching Notes Lack of brand awareness Branding globally through local people Whose Backyard to tap? Issues Europe Asia: Taiwan China India Teaching notes European acceptance Europe imports a lot of IT products Competitive U.S. market Limited Resources Issues BenQ’s brand value worth US$ 280 million Samsung brand value worth US$ 10.85 billion Teaching notes How to do global branding with limited resources Progress Report Interview with BenQ PR Officer Finalizing Case draft Teachers notes CD Doc. And PPT. files as main sources BenQ profile BenQ Advertisement (interactive tool) WHY? (the switch) HOW? (recommendations) OEM Textile ACER Branding This is the essence of the case: BenQ’s branding success These are simply the main points of our case. There are many other points for teacher’s to discuss For BenQ this issue is settles,