精准营销在现代流行百货中的主导地位.docVIP

密级：内部 精准营销在现代流行百货中的主导地位 Post evaluation in the application of the compensation system design 学 院：沈阳工业大学继续教育学院 专 业/班 级：工商管理（管升本1109） 学 号： 学 生 姓 名：关莎莎 指 导 老 师：王吉发 2013 年 6 月 摘要 随着经济的发展，市场营销环境发生了很大变化。一方面，是产品的同质化日益增强，另一方面是消费者的个性化、多样化日益发展，于是美国营销学者劳特明在90年代提出了著名的4C理论，即顾客（consumer）、成本(cost)、便利(convenience)和沟通(communication)。4C理论认为，对现代企业来讲，重视顾客要甚于重视产品；追求成本要优于追求价格；提供消费者的便利比营销渠道更重要；强调沟通而不仅仅是促销。因此，企业必须从消费者的角度出发，为消费者提供满意的产品和服务，才能在竞争中立于不败之地。 世界经济的全球化、知识化、信息化、数字化和网络化使世界经济逐步迈向“无国界”的新经济时代。在全球信息技术不断发展和广泛应用的推动下，电子商务已成为众多企业之间、企业与消费者之间进行信息沟通和贸易活动的重要形式与消费者的生活联系越来越密切。这种态势对企业的经营理念和营销方式构成了强大冲击，以网络和信息技术为核心的精准营销体系、在一定程度上将取代传统的营销方式，逐步成为现代企业营销发展的新趋势。 Abstract Salary is the employer to economic compensation and labor value employees work recognized, it on the employees labor plays a positive or negative incentive effect. Therefore the use of job evaluation, design a fair and reasonable salary system, in the completion of cost control at the same time, both the incentive for employees. The system describes the meaning, function and development of the post evaluation, and summarizes the types of compensation system. Based on the study of the characteristics of four kinds of commonly used job evaluation method and applicability, and according to the actual situation of enterprises choose Point-factor method in practice. The focus of this paper is to use point method to design the post salary system corresponding to the enterprises and the job evaluation. In this implementation process, we use some statistical control method to guarantee the reliability and validity of evaluation results, to ensure the fair and reasonable salary. How to make the enterprise income distribution system scientific, standardized, reasonable, effective, but also fully embodies the principle of giving priority to efficiency, giving consideration to fairness principle of distribution according to work, this has always been a difficult problem of enterprise managers. Salary design to achieve