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头韵（Alliteration） 头韵是两个或两个以上的词的首字母发音相同而产生的音韵。在广告中使用头韵看起来醒目，读起来悦耳。另外，某些音位的组合所具有的特定联想意义，能体现语言与事物的有机联系和内在和谐。例如： Export fair set for foreign-funded firms．（博览会广告） 这是一则外资企业出口产品博览会的广告，七个词中有五个（fair，for，foreign，funded，firms）互押头韵。听起来好像是博览会在文质彬彬地迎接众多外资企业。 Bathing Beauty Discovered in Interior Decorators Bathroom．（瓷砖广告） 这则广告中有两组头韵词“Bathing，Beauty，Bathroom”和“Discovered，Decorators”，让消费者将装修与美丽联系起来，暗示了产品的神奇效果。 One mans disaster is another mans delight．（削价售货广告） One mans meat is another mans poison. 一个人的佳肴常为另一人的毒药。Peter Piper picked a peck of picking pepper.（alliteration） 皮特.派特咽下了一口腌菜用的胡椒粉。 twist and turn 迂回曲折might and main 尽全力part and parcel 重要部分safe and sound 安然无恙spick and span 崭新的，极干净的time and tide 岁月，时光go to rack and ruin 陷于毁灭slow and sure 慢而稳，稳妥hale and hearty 老当益壮chop and change 变幻莫测（尤指观点,计划等）fair and foul 在任何情况下weal and woe 福祸sum and substance 主要情况，要点（尤指讲话的主要部分） forgive and forget 不念旧恶wax and wane （月的）盈亏圆缺；盛衰for?fame?and?fortune 为了名利for?the?fantasy?of?fame 有名实dine?and?wine 大吃大喝远来的和尚会念经ar?fowls?have?fair?feathers. (远处的鸟羽毛更美丽。面善心恶?fair?face?hides?a?foul?heart. 上海迅速发展成为一个充满生机和希望的城市Shanghai?has?been?developing?rapidly?into?a?city?full?of?vigor?and?vitality?and?showing?a?great?promise. We should serve the people heart and soul.  The missing child came back safe and sound.  They quarreled last night and this morning she left, bag and baggage.  After the fight, he was black and blue all over.  尾韵end rhyme尾韵是两个或两个以上的词的尾元音及其后的辅音相同而产生的音韵。Emergency Medical Insurance and Assistance．（保险广告） “Insurance”与“Assistance”押尾韵，让投保者联想到“保险”与“帮助”的必然联系。 Most Spacious and Luxurious．（汽车广告） “Spacious”与“Luxurious”押尾韵，增加了广告的音乐性，使消费者对空间大、豪华舒服的汽车羡慕不已。 押在诗行最后一个重读音节上，叫尾韵。这是英文诗歌最常见的押韵部位。Spring, the sweet spring, is the year’s pleasant king; Then blooms each thing, then maids dance in a ring, Whose woods these are I think I know.His house is in the village though;He will not see me stopping hereTo watch his woods fill up with snow. My little horse must think it queerTo s