学位论文_无线营销策略研究以a公司为例.docVIP

无线营销策略研究-以A公司为例 Abstract This thesis analyzed the segmentation and positioning in the mobile marketing market by leveraging marketing theory. It analyzed the current development in both practice and theory of mobile marketing in China, and the existing problems in Company A as a mobile marketing service provider. Then the thesis analyzed the brands requirement in mobile marketing through survey. The finding is that the most recognized features are accurate targeting, full-function, creativity, service, customer behavior analysis, price and wide media coverage. Then it worked out 4 segment gr