平面设计专业课程平设计专业课程.doc

金斯顿大学 平面设计专业Graphic Design The course encourages you to look critically at the practice of graphic design; in particular the understanding of the fundamental processes at work in the application of word and image essential to negotiate an enduring and sustainable career in the changing communications industries. The practice of visual communication continues to adapt and to develop new approaches to the mediation of information, messages and the origination of content as well as form. 这门课程激励你用一种钻研的态度看待平面设计的实践，尤其在发展的通信行业内，工作中对词图应用的基本过程的认识，对维持长久的职业是很必要的。视觉传播实践一直在调整和开发信息载体及信息内容和形式原创性的新方案。 This understanding has never been more important to the role of the contemporary designer and to what and how we communicate. The course builds on this knowledge and aims to provide a deeper understanding of how designers can utilize both old and new methods and technologies to build new and challenging forms of communication. 对于当代设计者和我们交流什么及如何交流，这种认识最为重要。这门课程建立在此认识上，旨在提供设计者对如何应用新旧方法和技术来设计新颖并具挑战性的交流形式有更深刻认识。 这门课程鼓励用一种的态度来看待平面设计；特别是在发展中的通信行业内，理解对运用能达成一项长久的，可持续的职业所需要的语言和意象的基本过程．视觉传播继续尝试和发展新方法来调解信息以及内容和形式的原创性． 这种理解对当代设计家以及我们交流什么，怎么交流的作用最为重要．这门课程正是建立在这种理解上的，它旨在提供对设计家如何利用新旧方法和技术来创建新的具有挑战性的交流形式有更深入的理解． Communication Design: Illustration MA 传达设计：插图 This structure is designed to help progress and develop your independent learning, encouraging you to construct and explore projects concerned with areas of particular personal interests. The overarching course philosophy, based upon an emphasis on research, methodology and design thinking, allows individual and personal concerns to be explored through focused study in illustration and the creation of images. 这种结构是用来帮助促进和开发自主学习的能力，激励建立和探索个人兴趣的项目。着重研究的哲学、方法论及设计思维的这些首要课程，使你在集中学习研究插图和图像创作时挖掘个人兴趣和潜力。 这种结构用来帮助和促进自主学习，鼓励发展和探索与个人兴趣相关的项目．侧重于研究的哲学，方法论以及设计思维这些主要课程通过对图和的集中学习来挖掘个人潜力． Teaching block one Visual Grammar, Literacy and intelligence (Specialist Study) 视觉语法，读写能力和理解力的专业学习 Designing Research (Core) 设计研究的要点 Teaching block two Visual Storytelling (S