毕设论文—全球金融危机对2008年秋交会的影响及应对策略.docVIP

Abstract China Import and Export Fair (Canton Fair), establishing in the spring of 1957 in Guangzhou, has a history of more than 50 years. The Canton Fair is a comprehensive international trade event for the longest history, the highest level, the largest scale, the most complete exhibit variety, the biggest buyer attendance, the broadest buyer distribution, the greatest business turnover, and the best credit standing in China. In 2008, the global financial crisis, which was formed by subprime mortgage crisis resulting from housing market bubble of the United States, sweeps across all over the world like a tornado. What’s more, the crisis spread quickly from USA and Europe to the whole world and has a trend of sharpening more. As a result, a global economic slowdown and profits downturn cannot be avoided definitely because of the expanding. On the other hand, not only occident countries and districts but also China (the so called “global economy safe harbor”) has not escaped from the crisis narrowly and luckily, so does the Canton Fair. In this thesis, the author will try to reason the impact of global financial crisis on the 104th session China Import and Export Fair analyze the root cause of the crisis and the global responses, resulting to the turndown of visitors, turnover, buyers and so on. In the end, the author will try to purify some effective useful arrangements to reduce impact. Key words: financial crisis; impact; Canton Fair; arrangements 中文摘要 中国进出口商品交易会，俗称广交会，创办于1957年春季，每年春秋两季在广州举办，迄今已有五十余年历史，是中国目前历史最长、层次最高、规模最大、商品种类最全、到会客商最多、成交效果最好的综合性国际贸易盛会。 2008年，由美国房地产市场泡沫破裂造成的美国次贷危机引发的金融风暴席卷全球经济，从美国、欧洲逐渐向全球蔓延，并且有进一步加深的趋势，由此引发的全球经济增长放缓和盈利滑坡将不可避免。此次危机不仅对欧美国家有影响，即使是素有“避风港”之称的中国亦不能幸免，而作为中国“出口风向标”的广交会也受到了影响。 本文将尝试揭示金融危机对2008年秋交会的影响，浅析引发金融危机的根本原因及其对世界经济的影响，直接或间接导致广交会采购商、成交额和参展商数量等方面的下降，并尝试从中提炼出如何走出金融危机对广交会的影响可以借鉴的有效应对措施。 关键词：金融危机；影响；广交会；措施 1. Introduction The world has experienced the worst economic crisis that started as a financial crisis from United St