1商务写作概论.pptVIP

BUSINESS WRITING 商务写作概论 * “函电”是什么？ “外贸英语函电”通译为Foreign Trade Correspondence,或Business Communications “函”：信函(letters) “电”：过去的电报(telegraphs, telegrams, cables,)、电传(telexes)，均已淘汰和现在的传真(faxes，facsimiles)、电子邮件(E-mails)等 外贸英语函电学什么？ 本课程通过对外贸进出口业务当中往来函电写作技巧的教学，以及对外贸进出口业务各环节涉及的专业术语和表达方法的教学，培养学生与国外贸易伙伴的英语书面沟通能力，使其能够恰当处理（写作、阅读、翻译）进出口业务中的往来书信、传真、电子邮件等，并能处理（阅读、审核和修改）进出口业务合同和信用证，同时巩固国际贸易实务知识，为从事与外贸相关的工作打下基础。 课程信息 总课时：32课时 考核方式：平日成绩 占30~40%期末考试（笔试）占60~70% What is communication? Transmission of a message Sending receiving information, ideas, attitudes, emotions. Establishment of personal or organizational relationship …… What are the objectives of communication? To be understood exactly as we intended; To secure a desired response to what we communicate; To build up and develop goodwill between the sender and the receiver of the message. goodwill A good relationship, as of a business enterprise with its customers or a nation with other nations.友好关系 Barriers to Communication Difference in perception between senders receivers Lack of interest in the subject matter Difference in languages Difference in cultures–a biggest barrier Difference in cultures Attitudes and value—human, nature, time, change, etc. Religion—rituals, sacred objects, beliefs Law—civil or business Associations—family, class, race, nation, society Think and Talk We sometimes send a message and do not achieve the desired response. Cite an incident from your own experience where you spoke or wrote to someone but the response was not what you expected. Do it now! Business Writing–Verbal Communication Functions of Business Writing To inform To influence To entertain To inform Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations of the business—explain instructions to employees, announce meetings and procedures, acknowledge orders, accept contracts for services, etc. The major