1-3 广告活动的构成要素.pptVIP

1.3 广告活动的构成要素 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. advertising campaign 广告活动 有时称为“运动”或“战役”。 拉斯韦尔：5W 谁(who) 说什么(say what) 通过什么渠道(in which channel) 向谁说(to whom) 有什么效果(with what effect) 其实，只要是有一定商业关系的经营活动，都可以认为是广告活动。 广告信息 广告费用 广告受众 广告媒体 广告效果 广告主 广告代理 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.