高中英语 unit1 advertising学案 牛津译林版必修4.docVIP

M4U1 单元复习学案 第一部分：重点归纳 I. Important words 1. 做广告 2. 广告 3.劝导性的,有说服力的 4. 产品 5. 宣传,推广 6. 教育 7. 福利 8. 知道的,明白的 9.呼吸 10. 顾客 11. 评论,意见 12. 新颖的,最初的 13.全国范围的 14. 活动,运动 15. 犯错误 16. 满意的 17. 想象力 18. 推荐 19. 引人注目的 20. 商业广告 21. 难忘的 22. 时髦的 23. 连续地 24. 实用的,功能的 25. 可买到的 26. 各种各样的 27. 受众 28. 媒介 29. 确定,决定 30.方法,途径 II. Important Phrases 1.对…进行研究 2.向某人提供某物 3.相信一个理念 4.为某物而打算/设计的 5.影响公共利益 6.促销产品 7.意识到,明白 8.声称做过某事 9.对感到自豪 10.上这种花招的当 11.为公众服务 12.过更好的生活 13.广告运动 14.处理,对付 15.通过做某事 16.对某事满意 17.高质量 18.鼓励某人做某事 19.诱惑某人做某事20.(价格)上涨 21.仍然保持一样 22.对某物惊讶 23.对某物厌烦 24.后悔做过某事 25.一次有组织的计划 26.达到特定的受众27.头脑中有明确的目标 28.使某人做某事 29.决定你的受众 30.吸引 31.对…关心/感兴趣 32.传达 33.(数量)达到 34.反复,再三 35.汇集,组装 36.欺骗,捉弄 37.治愈某人某种疾病 1.do some research on/ into 2.provide sb. with sth.=provide sth. for sb. 3.believe in an idea 4.be intended/ meant for/ to do sth. 5.affect public welfare 6.promote a product or service 7.be aware of 8.claim to have done sth.9.be proud of 10.fall for this kind of trick 11.serve the public 12.lead /live better lives 13.advertising campaign 14.deal with 15.by doing sth. 16.be satisfied with 17. be of high quality 18. encourage sb. to do sth. 19.trick sb. into doing sth. 20.go up 21.stay/ remain the same 22.be amazed at 23.be bored with 24.regret doing sth. 25.an organized programme 26.reach a particular audience 27.have a clear goal in mind 28.get sb. to do sth. 29.determine your audience 30.appeal to 31.be concerned with 32.get sth. across 33.up to 34.over and over again/ again and again 35.put sth. together 36.play tricks on 37.cure sb. of sth. III. Important sentences (Pay attention to the underlined parts) 1. An advertisement tries to encourage people to buy a product or service or believe in an idea. 2. PSAs are often placed for free, and are intended to educate people about health. 3. However, we still must be aware of the methods used in ads. 4. We must not fall for this kind of trick! 5.But they are made to serve the public. 6. PSAs