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中文摘要随着科技的发展，互联网在生活中越来越普遍。比如：网上购物，网上查找资料等。因此，为了迎合大众的需求，各种网站都开始浮出水面，网站建设成了一门核心技术。到了现在这个时间，夸张点的说，10个人中间就至少有一个人拥有自己的个人网站。随着初期站长在网络捞到第一桶金之后，各种人员纷纷效仿，站长，越来越多。为了能在各大搜索引擎能有好的排名，搜索引擎优化的出现，成了网络的必然产物。网站优化分为两个部分，一是站内优化，二是站外优化。站内优化就是通过搜索引擎优化的手段使得我们的网站在搜索引擎友好度和站内用户的良好体验度上升。这样做的目的很简单，就是为了让我们的网站在搜索引擎的排名靠前并且得到很好的客户转换率。 站外优化呢？他是通过搜索引擎优化的手段帮助网站和网站所属企业进行品牌推广。英文摘要With the development of technology, the Internet is increasingly common in life . For example: online shopping, online to find information. Therefore, in order to meet the needs of the public , various sites are beginning to emerge , construction sites has become a core technology. By this time now , exaggeration to say that there are at least 10 people in the middle of a person to have their own personal website . With the initial network owners groan after the pot of gold , all staff have to follow, webmaster, more and more. In the major search engines in order to be able to have a good ranking , search engine optimization has emerged as the inevitable product of the network.Website optimization is divided into two parts, one is to optimize the station , and second, off-site optimization . Site optimization is through search engine optimization means to make our website a good experience of the rise in the search engine friendliness and station users. The goal is very simple , is to make our website ranking in the search engines and get good customer conversion rate. Offsite optimize? He is the means through search engine optimization and web site owned enterprises to help promote their brands . 目录中文摘要I英文摘要II目录III图目录V第1章 绪 论1第2章 什么是网站优化12.1 什么是网站优化12.2 什么是SEO22.3 网站优化和SEO的区别2第3章 站内优化33.1 制作的网站要符合W3C标准33.1.1 网站采用 XHTML 1.0 标准进行编码33.1.2 使用DIV+CSS对网页进行布局33.1.3 完全实现结构和表现的分离33.2 网页标签的使用技巧43.2.1 title标签、deｓｃｒｉｐｔion标签和keywords标签43.2.2 H1等标题标签的使用43.2.3 strong标签和em标签的使用43.2.4 图片标签中alt属性的使用53.3 网站制作中的SEO原则53.3.1 网站的目录结构要清晰53.3.2 网站的内部链接要形成网状结构53.3.3 网页的命名要有一定的意义63.3.4 给网站做一个网站地图（Sitemap）63.3.5 重要网页避免使用大篇幅的 flash和图片63.3.6 JS代码和CSS代码放在单独