[分析方法.pptVIP

A tool to: identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face. What is SWOT 確認自己(內部)的強/弱項,並檢視所面對(外部)的機會與威脅 內 外 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Potential! 確認問題 評估自身對問題所具有的強 (Strengths)及弱點(Weaknesses) 評估外在的機會 (Opportunities) 或威脅 (Threats) 所可能造成的正面及負面衝擊 Ps: A. 機會為潛在可能提升自身利益的因子, 如市場需求的增加或進入新 市場的可能性 B. 威脅為潛在可能造成自身利益減少的因子, 如產品老舊或市場萎縮 評估 S.W.O.T 交叉影響度 根據交叉影響度擬定競爭策略 根據策略展開改善計劃 (方針/項目) Steps Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Strengths: What advantages do you have? 有那些優勢 What do you do well? 在那些方面做得較好 What relevant resources do you have access to? 有那些資源 Weaknesses: What could you improve? 那些該改善? What do you do badly? 那裡沒作好? What should you avoid? 那些該避免 ? 本身所具有有形與無形的能力: 資源,財產,人力,經驗,知識,財務狀況,市場佔有率, 創新能力,price,quality,cost,製程能力,地理位置,系 統,文化,態度,信譽,產品性能,產品可靠度,全球運籌能力 強 / 弱 點評估: Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Opportunities: Where are the good opportunities facing you? 有那些機會 What are the interesting trends you are aware of? 有那些有利的趨勢與潮流可以被利用 潛在性地: 競爭者的弱點,市場趨勢,世界潮流,技術提升或創新能力,所在的地理位置(進出口),戰略,業務或市場的增加(新的市場),夥伴(代理商)的成長,季節(氣候)性地需求變化,流行趨勢 機會 / 威脅 評估: Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Threats: What obstacles do you face? 有那些障礙 What is your competition doing? 競爭者目前的狀況 Is changing technology threatening your position? 新技術所 造成的威脅 Could any of your weaknesses seriously threaten your business? 存在的弱點是否嚴重威脅Business 政府政策變化,法律變化,環境變化,競爭者的企圖,市場需求,新的技術與服務,面對的障礙,關鍵人員的流失,季節(氣候)的影響(需求變化) Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Clone M/B的Foxconn SWOT 具有完整驗