国内外服装品牌电子商务模式对比分析..docVIP

国内外服装品牌电子商务模式对比分析 Abstract With the rapid development of information technology, the Internet on peoples work and life more and more big, the influence of network digital technology has opened up a new space for human being, dealings between network make people communication more convenient, online sales from after rise and rapid development, as a product of the information age e-commerce also went into more and more industry, many enterprises are conducted on the basis of traditional business e-commerce reform to expand the market, to reduce the cost of sales increase profits. Apparel industry is the industry which is closely linked with Peoples Daily life, our country is clothing manufacturing exporter, clothing brand of e-commerce has an important significance to the development of garment industry. Clothing e-commerce as one of garment enterprise marketing, because of its economy and convenience, in recent years, more and more brought to the attention of the clothing enterprises, has made rapid progress in the clothing brand of e-commerce at the same time, it is necessary to further study of Chinas clothing brand e-commerce mode, and to domestic and foreign clothing brands such as B2B and B2C e-commerce mode comparison analysis, in this paper, through the development of electronic commerce, clothes, the characteristics of e-commerce and common e-commerce mode is analyzed, and through the case as compared with foreign clothing brand of e-commerce, points out that the electronic commerce to the benefits brought by Chinas clothing brand as well as the limitations of e-commerce, and analyze the development trend of clothing brand e-commerce and can give us inspiration in the same industry abroad, the study will deepen our understanding clothing brand electronic commerce mode, promote the good development of the clothing brand of e-commerce. Key words:Network sale;Electronic commerce;Clothing brand;Electronic commerce model 目 录 1绪论 5 1.1研究背景 5 1.2问题的提出 6 2电子商