电子商务英语unit02解析.ppt

? 2.9 Work online : Work online Open your IE and enter in any of the following URLs and see what would happen: 1. 2. 3. 4. 5. 6. 7. 8. 本单元学习完毕！ 回目录 电子商务英语课件 制作人：张海波 Objective 8 Passage A @ Activities On Passage A @ Basic E-commerce Writing Related Reading 8 Passage B @ Activities On Passage B : Work online Contents Unit 2 学 习 目 标 Objective: In this unit, you will learn: The impact caused by electronic commerce on society The impact caused by electronic commerce on individuals and business The advantages and disadvantages of electronic commerce Basic E-commerce English Writing Focus: To view the electronic commerce from different perspectives . Nodus: The profound impact of internet on human society The Social Effect Caused By Electronic Commerce Passage A The impact of electronic commerce will be pervasive, both on companies and on society as a whole. For those companies that fully exploit its potential, electronic commerce offers the possibility of breakpoint changes — changes that so radically alter customer expectations that they re-define the market or create entirely new markets. All other companies, including those that try to ignore the new technologies, will then be impacted by these changes in markets and customer expectations. Equally, individual members of society will be presented with entirely new ways of purchasing goods, accessing information and services, and interacting with branches of government. Choice will be greatly extended, and restrictions of geography and time eliminated. The overall impact on lifestyle could well be comparable to, say, that of the growth in car ownership or the spread of the telephone. 对于公司和社会整体而言，电子商务的影响将是全方位的。 ★介词短语as a whole 意思是“作为一个整体;整个看来”。例如： Is this true just in this country, or in the world as a whole? 1 2 3 对于那些能充分挖掘其潜能的企业来说，电子商务使其实现突破性变化成为可 能。这些突破性变化使顾客的观念发生了重大的改变，因此他们不是将市场进 行重新定位，就