调查问卷的设计与测试-IAOS.docVIP

Questionnaire Design and Testing Tian Xiuhua Service Survey Center of NBS August, 2008 Beijing, China Abstract: Questionnaire design aims to make respondents have a clear and comprehensive statement of questions and answer them or provide data, and also to make information obtained facilitate the data processing. Questionnaire design is an important step of survey and plays a central role in data collection process. It has a major impact on data quality. Though there are some principles in design theory, there is still a big challenge for well-designed questionnaire of enterprise survey in C