物流英文函電课件.docVIP

English Correspondence for Transport Business Lesson One: General Remarks ECSB（English Correspondence for Shipping Business ) includes letter、telegram、telex、fax etc. 1、Purposes of ECSB （1）To inform; （2）To organize. 2、Characters of ECSB （1）it has fixed title style； （2）it is an evidence of an arrangement or a contract； Example A: We beg to acknowledge receipt of your check No. 3433 in the amount of $5,550 in payment of our invoice dated June 7th, for which please accept our thanks. Enclosed please find receipted bill for your files. Trusting we may be favored with your future orders, we remain. Example B: Of course we are always glad to checks in the mail, but with yours, which arrived this morning, came an added bonus. Your prompt payment seemed to say that you were satisfied with our service. Your attitude makes our jobs a pleasure. This letter speaks for every one of us who had the delight of meeting and working with you on this order. We all look forward to repeating the experience again and again. 最有成效的书信是坦诚地说明，是一个真实的人与另一个真实的人之间的音信传递。 比起“为写信而写信”，写信人怀着与人交流的情感写出来的书信更具吸引力和说服力。 ? 书信应当易读、易懂。 书信应当友好、礼貌。 ? 二、Essential qualities of  a good business letter （一）Clearness 1、the correct use of words; e.g. As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services. A、We have two direct sailings every month from Hong Kong to San Francisco. B、We have semimonthly direct sailing from Hong Kong to San Francisco. Example: p4, Ⅱ6 二、Essential qualities of  a good business letter （二 ） Conciseness 1、 be brief as far as possible (Cut needless words and needless information) e.g. We wish to acknowledge receipt of your letter... 可改为：We appreciate your letter... Enclosed herewith-----enclosed at the present time-----now due to the fact that-----because a draft in the amount of $ 1000 ----- a draft for $1000