【精品课件】北师必修4Unit11TheMediaLesson3TheAdvertisingGame.pptVIP

全品高考网 * * * * Lesson 3 Where can you see and hear advertisements? in the newspaper in the street at the station on the bus on TV in the magazine on the Internet on radio public ads protect the environment Para 1 Para 2 Para 3 Para 4 Para 5 the classic ads the ads in the market modern ads the top ads of today the public ads Match the main idea of each paragraph. When does the simplest type of advertisement work? Why are modern techniques of design not enough for advertisements to be noticed in modern cities? What ideas do today’s advertisers use to make you notice their products? What has the government done during the last decade? Answer the questions When does the simplest type of advertisement work? 2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? Answer the questions They works when there is not much competition. Because people are used to seeing high standards of visual design. 3. What ideas do today’s advertisers use to make you notice their products? New and unusual ideas and humor. 4. What has the government done during the last decade? Public advertisements, such as giving up smoking, saving water, helping the poor, fighting aids. Language points The classic advertisement is one that gives information about finding certain products. certain adj. 某种；某些；确定的 For certain reasons I will be unable to attend the meeting. I cant say for certain when he will arrive. Its certain that every effect must have a cause. sure, certain均有“肯定，确信，有把握”之意 sure: 侧重主观上对某事确信无疑。sure 的主语必须是人。 certain: 与sure同义，但语气比sure强， 着重指有确切理由或不容置疑的证 据所支持的确信。certain的主语一 般是物。 2. Some advertisements consist of pictures or the words of experts … consist of 由…组成 A week consist of seven days. Water consists of hydrogen and oxygen. The book consists of nineteen chapters. consist of; make up; be made up of consist of常用整体作主语，表示“整体由部分组成”，引申为“包含有”，不能用于被动语态。 m