西山省中小企业开拓国际市场的环境分析与策略论文--大学毕设论文.docVIP

山西省中小企业开拓国际市场的环境分析与策略 摘 要 现阶段国际经济贸易总体的形势与中国所面临的外贸经济环境都发生着重要的新变化，国际贸易经济的发展充满了前所未有的机遇与挑战。从国际来看，受上一年度国际贸易经济增速迟缓的影响，今年国际贸易的环境仍未得到明显改善。从国内方面来看，“新常态”下我国政府对支持中小企业“走出去”的战略提供了更多政策与措施的帮助，出口方面有望维持中速增长的局面，但是未知的风险和可能变动的因素仍然存在。本文通过研究国际、国内外贸经济的大环境，以山西省诚鑫商贸有限公司为切入点，深入地分析山西省中小企业开拓国际市场的动因和存在的问题，并提出相应对策。在国内与国际外贸经济环境的影响下，只要认清自身的优势和障碍，扬长补短，相信山西省一批“走出去”的中小企业在新的一年里会有长足的发展。 关键词：中小企业；外贸经济；国际市场 Environmental analysis and strategy of develop the international market for small and medium sized enterprises in Shanxi Province ABSTRACT At the present stage, the overall situation of international economy and trade are making important new changes, the foreign trade and economic environment of China are making important new changes too, the development of international trade and economy are full of unprecedented opportunities and challenges. From the perspective of international, by the impact of the growth rate of the last years international trade economy, this year’s international trade environment is still not been improved significantly. And from the domestic perspective, Chinese government to support the strategy of small and medium-sized enterprises to “go out” provides more policies and measures to help, exports are expected to maintain growth at a moderate speed, but unknown risks and factors still exist. In this thesis, by studying the international and domestic foreign trade and economic environment, ChengXin trade co., LTD in Shanxi Province as the breakthrough point, in-depth analysis of small and medium enterprises in Shanxi Province to develop the international market and existing problems, and put forward the corresponding countermeasures. Under the influence of domestic and international foreign trade and economic environment, as long as to recognize its advantages and obstacles, make best use of advantages, I believe that the batch of small and medium-sized enterprises in Shanxi Province will have a great development in the New Year. Key words: Small and medium-si