芯片固件開发工程数字IC设计工程.docVIP

Mining customer knowledge for tourism new product development and customer relationship management??Original Research ArticleExpert Systems with Applications In recent years tourism has become one of the fastest growing sectors of the world economy and is widely recognized for its contribution to regional and national economic development. Tourism product design and development have become important activities in many areas/countries as a growing source of foreign and domestic earnings. On the other hand, customer relationship management is a competitive strategy that businesses need in order to stay focused on the needs of their customers and to integrate a customer-oriented approach throughout the organization. Thus, this paper uses the Apriori algorithm as a methodology for association rules and clustering analysis for data mining, which is implemented for mining customer knowledge from the case firm, Phoenix Tours International, in Taiwan. Knowledge extraction from data mining results is illustrated as knowledge patterns, rules, and knowledge maps in order to propose suggestions and solutions to the case firm for new product development and customer relationship management. Article Outline 1. Introduction 2. The case firm – the Phoenix Tours International 2.1. Background of the case firm 2.2. The new product development procedure of the case firm 3. Methodology 3.1. Research framework 3.2. Questionnaire design and data collection 3.3. Relational database design 3.4. Association rule – Apriori algorithm 3.5. Clustering analysis 4. Research results 4.1. New product development 4.1.1. Travel area – inbound travel (pattern A) 4.1.1.1. Inbound travel association analysis 4.1.1.2. Inbound travel cluster analysis 4.1.2. Travel area – outbound travel – Asia (pattern B) 4.1.2.1. Outbound travel association analysis 4.1.2.2. Outbound travel cluster analysis – Asia area 4.2. Customer relationship management 4.2.1. Travel service 4.2.1.1. Travel service association