超市选址分析—以中环城大润发为例.docVIP

超市选址分析—以中环城大润发为例 摘 要：伴随着经济的高速发展，超市进入发展的黄金时期， 关键词：超市; 选址分析; 中环城大润发; 商圈分析  Supermarket location analysis — By zhonghuan RT-Mart supermarket as an example Abstract Along with the rapid economic development, supermarket’s entry into the golden age of development, the development of the supermarket promote the economic development of our country and the world. For supermarket operators, supermarket’s address is good or bad and whether they can bring profit to the supermarket is the key. How to choose a good location is the operator first considers questions. The correct location decision is half success of the supermarket operation. . Supermarket operators and managers must use scientific methods to investigate factors affecting the supermarket site in every area, in order to get the best of siting policy. Accurate supermarket location has important effect on it’s sales of goods、the number of customer and it’s sales effectiveness. On the current development of RT-Mart supermarket in China it is basically opening a success, it’s success can not be separated from it’s correct siting policy, as a typical example of RT-Mart supermarket zhonghuan RT-Mart supermarket’s success illustrates the importance of siting. So, supermarket’s site selection analysis plays a pivotal role in supermarkets operation, it is the enterprise operators and managers make the right marketing strategy a top priority. Key Words：Location analysis; zhonghuan RT-Mart supermarket; Analysis on CCP 1 绪论 1.1 研究背景及意义 随着国民经济水平的上升和国民收入水平的上升，人们需要一个良好的购物场所。改革开放30多年来，超市这一行业从无到有、从小到大，成为发展带动中国经济高速增长的重要动力。近年来我国大型超市的发展处于黄金时期，超市的发展同样离不开选址主要表现在以下几点：①当超市投资数额较大时，它关系着超市的发展前途，②超市的选址是超市经营目标和经营策略的重要意义，③超市的选址是影响超市经济效益的一个重要因素[],运用科学的理论分析超市的选址是一个企业进驻一个城市的必要过程，分析其选址所存在的优势及问题从而为企业规避风险，为其更好的发展提供奠基。 中环城大润发所处的商圈是一个刚建成没有多久而且正在快速发展的一个商圈。它处在十字路口中，交通方便，而且有着明显的特征让人一眼就可以看到。它所在的位置不仅可以吸引附近小区的人而且也可以吸引附近的路人，增加了其消费人群。由于城市规划，合肥的快速发展，2018年合肥地铁3 号线将建成并进入运营，而地铁3号线正经过大润发，经济及交通的大力发展会带动大润发的发展。运用自己所学的专业知识分析大润发选址的成功经验为以后的超市选址提