综合英语Unit5分析.ppt

Unit 5 Quotations Honesty is the best policy. 诚实为上策。  An honest man’s word is as good as his bond. 诚实人的诺言实际上就是他的保证书。 Poor but honest. 虽贫穷，要诚实。 Knavery may serve, but honesty is best. 欺诈可能有用，诚实却是上策。  Quotations Lying is the first step to the gallows. 说谎是上断头台的第一步。  A promise is weightier than one thousand gold. 一诺千金。 Though a lie be well drest,it is ever overcome. 谎言装扮虽不错，到头总会被揭露。  Follow your own course, and let people say.Dante  谦虚使人进步，骄傲使人落后.毛泽东 Modesty helps one to make progress; conceit makes one lag behind 谦固美名，过谦者，宜防其诈. 朱熹 尺有所短；寸有所长。物有所不足； 智有所不明. 屈原 What is integrity [in’teɡriti]? Integrity means you are upright正直, honest, and sincere in all you do, and in all things you act justly and honorably.? You put honesty, sense of duty, and sound moral principles above all else.正直, 诚实, 诚信 A person with integrity doesn’t just “talk the talk,” she or he also “walks the walk. What is integrity? How does the author define integrity? Integrity means having a personal standard of morality and ethics and that is not relative to the situation at hand. Integrity is an inner standard for judging your behavior. (Para.2) Integrity means you do what you do because it’s right and not just fashionable or politically correct. (Para. 15) An Introduction to the Author one of the most sought-after keynote speakers and productivity consultants in the world today Background Information Please find out some information about the following items: 1. David Ogilvy 2. Ogilvy Mather 3. Russian nesting dolls 4. Siren 5. rear-view mirror 1. David Ogilvy 大卫·奥格威 (1911-1999) The Father of Advertising He injects the concept of brand image into the lexicon of advertising. One of the first to see the benefits of global brands. Every advertisement is part of the long-term investment in the personality of the brand. 每一个广告都是为建立品牌个性所做的长期投资 “ 如果广告没有大创意，那它就像黑夜中驶过汪洋的船只，无人知晓。 ” 2. Ogilvy Mather 奥美公司 A worldwide advertis