“E概念”對E时代设计管理的冲击.doc

“E概念”对E时代设计管理的冲击 颜其锋 何人可 摘 要：所谓“E概念”即电子信息与通讯技术与各相关应用领域的知识、方法、技能相结合而衍生的新的应用模式。IT技术与设计管理方法相结合，就会产生E时代的设计管理模式。产品需求的个性化、消费的多元化决定了企业只有合理组织全球资源，在全球市场上争得顾客，才有生存和发展的空间，于是，灵活的全球化设计管理体系成为企业最重要的战略资源，其模式将走向“虚拟企业”或“虚拟组织”的阶段。这种虚拟组织与传统的实体有很大差异，它以产品设计为核心，利用网络信息技术，与全球企业进行互补互利的合作，合作目的达到后，“虚拟企业”即随之解体。现代工业设计对技术要求越来越高而且向其他学科逐渐渗透，仅靠一家企业自身很难拥有完备的技术能力，而这种先进的设计管理模式可以迅速获取位于全球各处的资源为我所用，从而大大缩短“灵感-产品”的周期。不仅如此，这种方式可避免环境剧变给企业造成冲击，利用网络资源的不断交互与数据库资源的全程共享，它可以将设计管理的模型有传统的一维（直线形式）发展到二维（环状形式）甚至更高级的三维（螺旋上升形式）。 主题词：设计管理；E概念；虚拟组织；新式设计管理模型 ABSTRACT “E conception”has been brought forward in the early 21st century ,which is a new application mode created by the combination of IT technology and the knowledge, ways, techniques in some other relevant application fields. IT technology and design management methodology have been combined to act as a new management mode. Individuation of products requirements and variety of consumption decide that a corporation can get the space of survival and development only if it uses resources all over the world rationally and obtain clients in the seven seas market. So this kind of flexible worldwide design management system would become the most important strategic wealth .Its mode would go towards “dummy organization”, which is different from traditional corporations. The core of this mode is product design. It uses the Internet information technology to cooperate with other companies all over the world for mutual benefit. When the purpose of the cooperation is reached, the “dummy organization” would disjoint. Modem industrial design demands more and more advanced technology, but it is impossible for only one company to hold self-contained technology, and this advanced design management mode could get all kinds of resources promptly from the whole world, so that the cycle of “idea-product” would be greatly shortened. Furthermore, this kind of mode could avoid impact to company because of environmental changes. The complete share of database could help this mode turn the mo