Strat的Sim Marketing Tools.pptVIP

StratSimMarketing Tools and Marketing Research Platform Development Market Research and Tools Market Research and Tools are under the Market and Tools main menu items. Most cost $ and some have a limited quantity More detailed explanations are provided in the StratSim manual Platform Development Consumer Customers Provides detail about customer needs, vehicle awareness, and purchases. Click on customer to purchase $25K per customer (main page is free) No limit on how many details you may purchase Market Click on a Customer to purchase detail Platform Development Consumer Customers “Customer” (segment / preferred class) Demand Information Preferred (expected) price, size and engine range Hot Buttons and Price sensitivity Details on leading vehicles competing for that customer Market Platform Development New Customers Provides basic information about potential new customers that may emerge New customers only emerge with new product that is targeted for this customer and is well marketed. Free! But limited information Market Platform Development Consumer Customers Customer information (segment and preferred class) Demand Forecast if emerges Primary “hot button” Preferred price and size ranges Market Platform Development Vehicle Sales by Customer Displays which customers are buying a particular vehicle (yours or competition) Select vehicle from list $25K per vehicle Maximum of 10 vehicles you may purchase each period Tools Choose vehicle and then click on “Run Study” Platform Development Vehicle Sales by Customer Share of consumer customer (e.g. Alfa has 40.9% share of 2F Units sold to Customer (e.g. 2F purchased 355K Alfas) Sales of Alfa to customer as a percent of total Alfa sales (e.g. sales to 2F are 74% of Alfa’s sales) Overall market share and total unit sales Tools Platform Development Focus Groups Provides detail about customer needs, vehicle preferences, and market share. Click on customer to purchase $50K per customer No limit