Japan 的car navigation industry case-Group 6.pptxVIP

Japan Car Navigator Industry Case Group 6: Jiang Cheng, Nie Jing, Wu Die Jiang Feihong, Jiang Xiaoming, Zhuang Yu Sep 2011 Navigating the Way … Japan Emerged as a Market Leader in Car Navigation Systems 1 2 3 Japan 2004 sales of 2.9 million units Europe 2004 sales of 2.23 million units N. America 2004 sales of 0.57 million units Japan emerged as the largest CNS market in the world with an annual sales of 2.9 million units and annual growth rate of 11% in 2004 2 Why did Japan Emerge as a Market Leader in Car Navigation System? Demand conditions Market size: 2.9 millon units Market drive and trend Consumer demands high quality new models Government encourage the new technology Factor conditions Supply of Raw materials: semiconductor is mainly provided by Japan company Supply of Industrial knowledge: Competitive and efficient in Autos, electronics, devices, consumer products Supply of Advanced technology: keep leading role of innovation in CNS eg. DVD, HDD and information service Supply of Qualified workers Complex and organized highway system and data map Cluster conditions Integrated and complete value chain of hardware, software and components Competitive conditions Competitive advantages and competencies in efficient auto and electronics manufacturing Strong innovation capabilities Japan powering by competitive advantages and competencies enjoys favorable conditions in the factor, demand and industry cluster aspects 3 Competitive Type and Parameters Country/ Region Cost Tech. Marketing Customer Japan Low Keep innovation high end equipment Global, high end Highly demand quality new product USA High Purchase high end from Japan Low end, Regional Traditional PDA European High Focus on medium equipment Regional medium Focus on security and safety 4 What are the Major Drivers in CNS Industry? Japan as the world 2nd largest economy after the U.S. GDP per capita (PPP adjusted) of US$28,126 ranked No. 13 in the world Japan’s exports dominated