本科毕设论文--苹果公司市场战略 an analysis of apples marketing strategy.docVIP

An Analysis of Apples Marketing Strategy 1. Introduction 1.1 The introduction of Apple Apple is a personal computer company founded in 1976 by Steven Jobs and Steve Wozniak. Throughout the history of personal computing, Apple has been one of the most innovative influences. In fact, some analysts say that the entire evolution of the PC can be viewed as an effort to catch up with the Apple Macintosh. In addition to inventing new technologies, Apple also has often been the first to bring sophisticated technologies to the personal computer. Apples innovations include: Graphical user interface (GUI