Week的 1 Intro to BusCom.ppt

MCOM292-2011A Business Communication Week 1 TODAY Overview of course and assignments Introduction to business communication Aim Objectives Aim: To enable students to become more effective communicators in a business context Objectives: To communicate effectively with due attention to purpose, audience, and context To write and speak clearly and accurately, with appropriate tone and register for the business context To be able to use a range of forms of business communication in a professional manner Lectures Fridays : 9:50am-12:15pm Take notes but do not try to write down everything. Read assigned readings beforehand. Do not miss lectures. Lecture notes will be emailed to you. Tutorials Wednesdays – Building 5-306 Attendance – you are responsible to attend Tutorials Bring your textbooks to tutorials Tutorial notes will be emailed to you Textbook and Other Resources Required text: Krizan, A. C., Merrier, P., Logan, J., Williams, K. (2011). Business Communication (8th ed.). Mason, OH: South-Western Cengage Learning. Recommended books Perrin, R. (2009). Pocket guide to APA style (3rd ed). Boston: Wadsworth. Raimes, A. (2010) Pocket keys for writers (3rd ed.). Boston: Wadsworth. Other Resources /grammar/ /elecref.html Contents of Paper Language control and effective writing Writing process and principles, readability Common errors in writing (including mechanics) Polishing your writing Interpersonal and intercultural communication Organising business messages Types of message Format Proposal and report writing How to write a proposal How to construct research instruments How to conduct research and write a report Contents of Paper (cntd) Business communication and technology Types and roles of technologies Writing for the Web and building a site Oral presentations Preparation Delivery Employment communication Letter of application CV (résumé) Job interview Assignments Research project - (55%) Compulsory Proposal (10%) ? Research method (3%) Research