营销培训-的-Pilip Kotler营销权威教程(英文)2.pptVIP

Marketing 市场营销 --- the art of getting and keeping customers. About the course The good star is an half of success. Overall objectives At the conclusion of the course, students should be capable of: Understanding, listing, and explaining the factors, which constrain and provide opportunities for marketing. Developing the frameworks that formulates marketing strategies. Researching market potentials. Designing marketing mix to entry and penetrate markets. … Methodology This subject will involve lectures, discussions, presentations, and workshop activities. Approach to learning Facilitate lear