我国轿车市场存在的主要问题及对策分析..doc

我国轿车市场存在的问题及对策 分析 摘 要 随着改革开放的不断深入，国民经济的持续发展和国民收入水平的不断提高，中国已逐渐成为国际上最有潜力的轿车消费市场之一。在国民心中，轿车已不再是可望而不可即的奢侈品，购买和使用轿车已成为人们日常生活中常见的事情。但是随着轿车市场的不断发展，存在的问题也随之出现。轿车市场售后服务体系不完善，轿车销费信贷市场落后，自主研发能力差，自主品牌市场占有率低等问题都值得我们研究探讨。 本文通过对我国轿车市场的调查分析，使我们对我国轿车市场现状有充分了解，从而意识到我国轿车市场存在的问题，针对问题提出对策，进而找到我国轿车市场未来的发展方向，促进轿车产业的繁荣和经济的繁荣。 关键词：轿车市场；问题；对策 论文类型：应用型研究 An Analysis on Problems and Countermeasures in the Car Market in China Abstract With the further reform and opening, the sustainable development of national economy and national income levels rising, China has become the most potential international car one of the consumer market. In the national heart, the car is no longer a luxury that would not, buy and use cars has become the common things of everyday life. But with the development of the car market, problems appears. Car market after service system is not perfected, car sales fee credit market behind, independent research and development ability is poor, the independent brand market share some problems worth our study. Based on the investigation and analysis of the car market in China, which our country car market situation fully understand, so as to realize that Chinas auto market existing problems, and then proposes countermeasures, and find our country the future direction of the car market, and promote the prosperity of the car industry and economic prosperity. key words: Car market; Problem; Countermeasures Paper type: Applied research 目录 引言 1 1 我国轿车市场概况 2 1.1 我国轿车行业发展历程 2 1.1.1轿车工业在我国开始起步(50年代) 2 1.1.2轿车工业在我国初步发展(60-70年代) 2 1.1.3国家开始重视轿车产业发展（80—90年代中期） 2 1.1.4轿车行业开始高速发展（90年代中后期—2004年） 2 1.1.5国家开始重视自主品牌轿车发展（2005年至今） 3 1.2 我国轿车市场消费分析 3 1.2.1 我国轿车市场消费环境 3 1.2.2 我国轿车市场品牌结构 3 1.2.3 我国轿车市场消费现状 4 1.3 2008—2010年我国轿车市场运营状况 4 1.3.1 2008年我国轿车市场的运营状况 4 1.3.2 2009年我国轿车市场的运营状况 5 1.3.3 2010年我国轿车市场的运营状况 5 2 我国轿车市场存在的问题 6 2.1 国家政策的制定对我国轿车市场产生的不良影响 6 2.