人教英语选修10Unit 5 Enjoying novelsReading2.pptVIP

1. Complete the summary of the reading passage using words from the text. educate; appeal; target; budget; media; expense. Answers: P45. Learning about language 2. Complete the sentences using words from the box in their proper forms. 1) casual 2) basis 3) attach 4) worthy 5) association 6) corporation 7) refresh 8) conscience 9) garment 10) inform 3. Complete the sentences with the correct preposition. 1) We are exposed __ hundreds of different advertisements every day. 2) She is a remarkable woman who is worthy __ your admiration. to of 3) If you keep copying everything she does, you’ll turn ____ her one day. 4) The police appealed __ the public for any information about the Murder. into to 5) You cannot rely __ him to arrive on time because he is always late for meetings. 6) You’ll soon fit ____ your new job and start enjoying yourself. 7) Please attach this label __ your suitcase. on into to Make up an advertisement for a product (including a slogan, the spokesman/ spokeswoman and the whole procedure.) Homework How advertising works Scan the text and predict the content. Scanning Detail reading Part 1 (Para 1) Introduction Part 2 (Para 2) What is an ad? Part 3 (Para 3-7) How do advertisers make effective ads? Part 4 (Para 8-9) How effective are ads? We are exposed to ads in our daily life. 1) What kind of ads can we find? 2) Where do ads appear? 3) Why we need to understand how advertising works? Introduction What is an ad? 1) Definition (a message or announcement that intends to inform or influence people) 2) Means (words, pictures, music, film…) 3) Advertisers (business, individuals, organizations, associations) How do advertisers make effective ads? 1) Identify the target (find out necessary information about this group) 2) Appeal to the target (hopes, dreams, emotions, desires…) 3) Use a suitable medium (cost, media) H