Research on Public Opinion Transmission and Evolution Mechanism in Network.docVIP

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2017-01-23 发布于北京
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Research on Public Opinion Transmission and Evolution Mechanism in Network.doc

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Research on Public Opinion Transmission and Evolution Mechanism in Network 　　Abstract. As the Internet continues to expand， the influence of network information on real life has gradually deepened. Research on propagation and evolution of Internet public opinion has become a hot topic. The force of internet public opinion penetrates and influences on every aspect of the society. Compared with traditional public opinion， the network public opinion has features of immediate， multivariate and interactive， the propagation behavior has the new change compared with the traditional public opinion. In the propagation behavior of network public opinion，agenda setting is no longer an arbitrary， the influence of opinion leaders in the agenda setting becomes more and more complex and diversified. The formation time of network public opinion is short， and social influence becomes strong. Guide the public opinion to build a harmonious environment of network public opinion. Overall， our country’s network public opinion environment is a benign situation and steadily promoting the reforms of public policies. Although there is still a few not rational voices full of them， the network public opinion shows a general trend of positive thinking. Based on this philosophy， through the research of network public opinion dissemination and evolution mechanism， can be all-round good guidance and supervision of public opinion， building a harmonious network environment of public opinion. 　　Key words： network public opinion； propagation of internet public opinion； evolution of internet public opinion 　　1 Introduction 　　In 2011 Yang Zhijun published the research on current status and future prospects about public opinion in network， the domestic network has experienced four stages： the first stage： the initial stage of the network public opinion （1990 - 1988）； the second stage： the network of public opinion has become a specific object and content of Political science and Communication Stu