usability testing evaluating travel websites（可用性测试评估旅游网站）.docVIP

Usability Testing: Evaluating Travel Websites March 8, 2006 Yu-Ju Lin (Sharon) Siribang-orn Puttitwong (Aey) Ya-Wen Yang (Michelle) Contents Introduction 3 Procedure 3 User persona 4 User scenario 5 Evaluation criteria 5 Result of evaluation 10 User Comments 13 Discussion of Website Evaluation 15 Website with bad design 21 Proposed design 22 Who did what 23 Introduction It’s time to relax. If you keep working for few years, a good vacation not only relieves your body and mind, but also eliminates your tenseness for the busy life. But how do we select a good trip for our coming vacation? Most people will choose to take a look at the travel websites to search for further information. I am no exception. What is a good travel website? From the perspective of the information, interaction and interface design, how do they help you to find out the most informative website that meets your needs? Therefore, through our evaluation report, hopefully, you’ll have a wonderful trip in the near future. Procedure After reading the instruction of the assignment, we begin with creating the user persona and user scenario that serve as our guiding situations for the entire evaluating processes. With guiding situations in mind, we explore the provided websites and read the given examples in order to get overall ideas for the rest of evaluating processes. After that we have a meeting to continue working on the evaluation. First, we select four websites that will be evaluated. That is, , , and . When we agree with the choices, we start to create evaluation criteria by adapting from the provided examples and the guiding situations. Next, we assume a user role to evaluate the selected websites by using the agreed evaluation criteria. After evaluating the selected websites, we assume a designer role to summarize the evaluation results and discuss about the good and bad designs of the evaluated websites. The worst website, , is selec