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The Fast Fashion Trend Is Over … or at Least Starting to Die 快时尚：走向穷途末路.doc
The Fast Fashion Trend Is Over … or at Least Starting to Die 快时尚：走向穷途末路
I’m usually pretty good at spotting a trend as it emerges， and I believe one of the hottest trends right now， the fast fashion trend， is finally starting to die. If you’re unfamiliar with what fast fashion is， according to Wikipedia： Fast Fashion is a contemporary term used by fashion retailers to express that designs move from the catwalk quickly in order to capture current fashion trends. These trends are designed and manufactured quickly and cheaply to allow the mainstream consumer to take advantage of current clothing styles at a lower price. Fast fashion has also become associated with disposable fashion because it has delivered designer product to a mass market at relatively low prices.
Basically， fast fashion is the equivalent of fast food.
Last year I interviewed Elizabeth Cline， author of Overdressed： The Shockingly High Cost of Cheap Fashion， on my radio show after reading her book and being so grateful to her for bringing this important topic to the forefront. Cline herself was a fast fashion addict， and her moment of realization that her shopping behavior needed to change came when she found herself lugging home seven pairs of identical canvas flats from Kmart （a steal1） at $7 per pair， marked down from $15！）.
As a result of fast fashion， clothes are seen as cheap trash where the quality is measured in how many washes it gets before it falls apart. Americans have become so disconnected to their clothing that they’re no longer caring for it， mending or respecting it. In these days of the fast fashion trend， there is little reason to see clothing as something that should fit well or look particularly good. Why get a $15 pair of pants hemmed2） properly or pay good money for a well-fitting quality wardrobe item when you can get a cheaper one that will do just fine？ Why spend decent money on one sweater when you can get ten from a fast fashion store for the same price？
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