(对好又多超市内部管理控制的研究.docVIP

摘 要 包括企业品牌、企业风险调控机制以及企业创新服务都要做到最好。 从该企业内部品牌文化、战略风险评估以及客户服务意识三方面进行分析并提出相应解决措施。 [关键词]：内部控制 零售企业 Abstract Business units to develop internal control system purpose is to ensure the normal operation of the organization of economic activity, to protect the security of corporate assets, complete and effective use to improve the accuracy and reliability of economic accounting, promotion and assessment of business units, principles and policies the implementation, economic evaluation of the enterprise, improve enterprise management level. Retail business is recognized as the worlds faster growing industries, with different age retail environment changes all the time, so the retail enterprise internal control quality is related to the ability of the business key to good development. Large supermarket chains over a broad area because of the characteristics of its internal control is very important! With the continuous development of economic construction, retail companies have internal controls to adjust the Times, including format, commodity structure, organization, and so on. Only in a changing constantly improve the internal control mechanisms, in order to continue the development of retail, otherwise only be overturned waves of market competition. In this paper, starting from the basic theory of internal control, to Mart supermarket internal failure of the case, from the internal management of the organization, personnel, operational control of the three aspects of internal control status of Mart are described and analyzed, and how the problems raised sound advice and countermeasures. [Key Words]：Internal Control ；Retail Business 目 录 Abstract II 1. 引言 - 1 - 1.1 研究背景 - 1 - 1.2 选题目的及意义 - 1 - 2. 文献综述 - 2 - 2.1 国外相关研究 - 2 - 2.2 国内相关研究 - 2 - 2.3 研究启示 - 3 - 3. 零售业内部管理控制 - 3 - 3.1 零售业的特点 - 4 - 3.2 零售业内部管理控制的重点 - 5 - 3.2.1 尊重服务好每一位消费者 - 5 - 3.2.2 顺应市场，完善增添商品 - 5 - 3.2.3 建立完整的风险评估系统 - 6 - 3.2.4 增强品牌效应、加强连锁经营战略 - 6 - 3.2.5 学习借鉴电商行业，线上线下同时销售 - 7 - 4. 好又多超市内部管理控制分析 - 8