ppt课件-an exploratory studyof positioning strategies employedby（一个探索性studyof employedby定位策略）.pptVIP

2006 Winter AMA Conference, St. Petersburg, FL Feb 17-20 Positioning Strategies of Firms in South Africa Charles Blankson, Ph.D. Department of Marketing Logistics, University of North Texas Map of Africa Introduction and Literature Review This study assesses the employment of positioning strategies by firms (domestic and foreign) in South Africa. According to Arnott (1992, 1994), positioning is a strategic concept that can be operationalized. One of the key elements of modern marketing management (Kotler, 2000). It is important in international/global marketing (Johansson and Thoreli, 19