ppt课件-attitudeformationandchange-iowastateuniversity.pptVIP

Attitude Formation and Change What is an attitude? A learned predisposition to respond to an object or a class of objects in a consistently favorable or unfavorable way. Attitudes are relatively enduring. Attitudes are situation-related. Functions of Attitudes Utilitarian function Ego-defensive function Knowledge function Value-expressive function How do we form attitudes? Three different paths to attitude formation: Attitudes are created by first creating beliefs. Consumer beliefs are the knowledge that a consumer has about objects, their attributes, and the benefits provided by the ob