ppt课件-diffusionofinnovation-purdueuniversity.pptVIP

Diffusion of Innovation How New Ideas, Practices, and Technologies Spread Content from /pnr/eval/rogers.html Diffusion of Innovation The concept of diffusion of innovation was developed by Everett Rogers who applied the idea in agriculture and many other fields. Diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system Innovation An innovation is an idea, practice, or object that is perceived as new by an individual or other unit of adoption. The characteristics of an innovation, as perceived by the members of a soc