ENTM1082314_36612704.pptVIP

Controversial Service Innovation Model In Services, Process and Product innovation are sequential However Product Innovations lag Process Innovations 涯预越孩凯世芭搬百汕弃谓贾哮匝烁糊墓欲沼上毁咒荐酿仓一求融土牧丑ENTM1082314NTM1082314C.H.I.P.S.How Service and Physical Products Differ Co-production – Both the service provider and consumer are part of the production process Heterogeneity – Providers of services interact with the consumer Intangibility – Service products are not physically measurable outputs as are physical products. Perishability – Service products are not physical objects and as such cannot be stored or inventoried. 氯玻诣悉诗唯石截候括联傀枯杉官凹廊翟驶辫菠澡难柑寒侈闸亮报煞葱笑ENTM1082314NTM1082314What is Core Competence? What you do well What firm does well Everything to everybody What is the differences between technology and managerial process Here it is the strategic definition 惩烁半拯演扒奋抿啦癌拿九阻闹伸稍柜胜邀廖斧屑注杜顷续娩配椿捍好饯ENTM1082314NTM1082314Core Competency- What is it? What are Capabilities - What are Competencies? Competencies -Technological Capabilities -Managerial All firms have some sort of competencies and capabilities base Few firms have core or unique competencies or capabilities no matter how hard the focus Now Core Competency means everything to everybody 巴防质碧陀悠痞傈涩醉奏残践哉谭革祥谎杨怜瘟氟旬鼎蛹飘客奔类埃奶蜗ENTM1082314NTM1082314WHAT ARE THE CORE RULES? Gets stronger with use They are centered around a firms technology and production abilities and their management They are extremely hard to imitate They provide distinct value to the customer It is a relative and temporal measure (to all firms) Rare, few firms possess one, fewer have more than one They transcend industry bounds providing value to customer in multiple industry settings not just differing segments of the same industry 讥汝昔殿填摧默时务饲狮两汀疮衅苫氢申呐积舵林厩位梆哼侠蟹瓤遍淆敖ENTM1082314NTM1082314Core products to End Products Core product End product 2 End product 1 End product 3