中精典课件国移动国际化进程.pptVIP

The Internationalization of China Mobile Group Members: Brief Introduction China Mobile Communications Corporation(China Mobile)was established in April 20, 2000. The registered capital is three hundred billion yuan, and the assets of the company are more than one hundred billion yuan. It has the biggest network and customer scale in the world. What’s more, it offers wonderful services for the 2010 Shanghai World Expo and Guangzhou Asian Games. Brief Introduction Service Brand M-zone M-zone is a mobile communication customer brand which is made for young fashion crowd by China Mobile communications. Its flexible and can offers a variety of personalized services, which provides users an unprecedented mobile life. Service Brand Easyown Easyown is made up of four parts like cartoon image, brand name, brand slogan and color box. This brand conveys custermers pursuit of life. At the same time, it constructs a relaxed free atmospere by designing the cartoon image. Service Brand GoTone GoTone is the flagfish brand of China Mobile. It is high-profile, and has a steady brand image. Now, GoTone has become a brand which could cover the widest area in China and could provide the most impeccable service at the internaional level. Service Brand G3 G3 is designed like Tai Ji, which means that our life will be changing and splendidness will spread widely. G3 marks are belong to bearing network. It will not exist as a independent brand but is fully integrated into China Mobiles three big brands to promotion. Case: Pakistan project brief Why does China Mobile choose Pakistan? China has built a good friendship with Pakistan. The government would support China Mobile to access Pakistani market. The potential of emerging market which include Pakistan, Latin America and Africa is much greater. Besides, companies like ZTE and Huawei do great in expending the market, which could be an advantage to China Mobile. Case: Pakistan project brief Target: To make