宁波尚野培训机构品牌营销对策研究毕业设计.doc

 毕业论文独创性声明 本人郑重声明所提交的毕业论文是本人在指导教师的指导下进行的研究工作及取得的研究成果。除文中特别加以标注的地方外，论文中不包含他人已经发表的学术成果或者他人为获得高等院校学位而使用过的材料，论文中不涉及任何知识产权纠纷。否则，本人将承担一切责任。 学生签名： 日 期： 摘要 随着经济全球化的快速发展，经济市场开放程度逐渐提升，，品牌充斥于我们的生活，渗透在生活的各个角落，我们己经进入到品牌时代，品牌改变着我们的生活，影响着我们的思维方式。品牌成为了消费者选购商品时重要参考依据，关键词： Abstract With the rapid development of economic globalization， the economic market opening up gradually enhanced， at present， the brand is to our life， seepage in every corner of life， we have entered the brand age， because the brand is changing our life， affects the way we think. So the brand has become an important reference basis， when consumer choose and buy goods for enterprises to speed up the brand marketing， through marketing make customers form the highly recognition of enterprise brand and product， is the enterprise constantly necessary to obtain and maintain competitive advantage. In this paper， through the way of questionnaire and literature research， comprehensive analysis， combining the theory of marketing and management theory， collecting and organizing of ningbo is shangye training institutions of education philosophy， teaching program， teaching methods， related data， such as the enrollment mode on the basis of the analysis is still shangye idea and the method of training institutions currently brand camp pin， in view of the existing resources and experience to the brand construction， put forward the further enhance its brand marketing strategy，Nao No, the study of the current brand strategy, answer why Nao No in the training area known as the leader, to provide a reference value for other organizations. Keywords:Shangye;Brand;?brandmarketing; 目 录 1 绪论 1 1.1 研究背景 1 1.2 研究意义 1 1.3 研究方法及思路 2 2 品牌相关理论概述 4 2.1 品牌的定义 4 2.2 品牌营销成功要素 4 2.3 品牌营销内容 6 3 宁波尚野培训机构品牌营销简介 8 3.1 宁波尚野培训机构简介 8 3.2 尚野培训机构品牌建设营销管理现状 8 3.3. 尚野培训机构品牌营销现状 11 宁波尚野培训机构品牌营销提升措施 1 5.1 明确目标市场准确定位 1 5.2 选择有效的传播方式加强传播效果 1 5.3 打造声誉加强品牌形象 2 5.4 合理规划营销费用的投入 3 结