服 务营销期末考试重点 江苏大学必考精品参考资料.docVIP

Chapter1 一、英译汉 Traditional goods producers such as automotive,computer,and numerous other manufacturers are now turning to the service aspects of their operations to establish a differential advantage in the marketplace as well as to generate additional sources of revenue for their firms.In essence,these companies,which used to complete by marketing“boxes”(tangible goods),have now switched their competitive focus to the provision of unmatched,unparalleled customer services. 像汽车、计算机这样的传统商品生产商和其他的一些制造企业已经开始转向服务领域，试图在市场中建立一种独特的竞争优势并以此来获取收入的新的增长。从本质上说，这些企业原来是靠推销“有形产品”来参与竞争，而现如今，它们都把竞争焦点放在了与