CulturalValuesReflectedinAmericanAdvertising.docVIP

CulturalValuesReflectedinAmericanAdvertising 　　Advertising appeals directly to individuals. Study of cross-culture is greatly significant for researchers and advertisers. Therefore， research on advertising becomes an indispensable means to understand values. 　　1. Individualism 　　America is a country with strong concept of individualism and American citizens live for self-actualization and dignity. Here is one example of ATT. 　　“Highest ranking customer satisfaction. Staying in touch with your customers， suppliers and partners is imperative to business success - whether you’re big or sm