ch 中山大学吴柏林教授,kotler营销管理(第版),绝密资料.pptVIP

Chapter 2 Adapting Marketing To The New Economy by PowerPoint by Milton M. Pressley University of New Orleans Kotler on Marketing The Internet will create new winners and bury the laggards. Chapter Objectives In this chapter, we will address the following questions: What are the major forces driving the New Economy? How are business and marketing practices changing as a result of the New Economy? How are marketers using the Internet, customer databases, and customer relationship management in the New Economy? Adapting Marketing to the New Economy Major Drivers of the New Economy Digitiz