google搜索引擎现状及发展趋势研究.doc

摘要 Google 富于创新的搜索技术和典雅的用户界面设计使 Google 从搜索引擎中脱颖而出。一路走来伴随着鲜花和掌声，但是近几年随着twitter及facebook的兴起和苹果的多元化经营，以及搜索引擎市场的变化，往日的搜索巨头面临着市场逐渐被侵蚀的现实。Google也做出了相应的调整，以求在下一代搜索引擎市场中依然独占鳌头。 本文首先从Google的产生，发展的社会经济条件入手，层层展开。进而探讨了Google的营销模式。并且运用了市场定位的分析方法，提出了Google在发展过程了所遇到的问题，认为Google在发扬自己的原有优势的同时，应加强社交化搜索和移动化搜索等的力度，构建了全方位的搜索体系。 最后，总结出了Google搜索引擎发展的大趋势，并进一步指导企业顺应发展趋势，如何在Google搜索引擎上取得好名次。 关键字：Google，搜索引擎，市场定位分析法，移动化搜索The situation and research of development trend of Google search engine Abstract Innovative Google search technologies and elegant user interface make Googleexcellent among the first generation of ?search engine. Along the way along with flowers and applause, but in recent years with the rise of twitter and facebook and Apples diversification, as well as the changes of the search engine market, past the search giant is facing with the reality of the market is gradually being eroded. Google also made a corresponding adjustment in order to still come out on top in the next generation of search engine market.  First from the Google generation, the development of socio-economic conditions start, layers expand. And then discusses the Googles marketing model. Market positioning and the use of analytical methods, the problems encountered by Google in the development process that Google at the same time develop their own original advantage, should strengthen the intensity of social search and mobile search, build a full faceted search system, summed up the trend in the development of the Google search engine and guide the foreign trade companies, the trend of development, how to get good ranking in the Google search engine. Keywords: Google Search engine Analysis method of market ositioning Mobile search 目录 1 引言 1 1.1 选题背景 1 1.2 选题意义 1 2 Google公司现状分析 1 2.1 Google公司的整体简介 1 2.2 Google公司的产品与服务 2 2.2.1 Android系统 2 2.2.2 云计算 3 2.2.3 Google+ 3 3 Google的营销模式 5 3.1 长尾理论和深度营销 5 3.2 Google AdWords和Google AdSense介绍 6 4 Google的市场定位分析 7 4.1 Google的产品定位分析 8 4.1.1