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Internet Host Windows for Workgroups Windows 95 98 Apple Macintosh System Windows NT IBM Mainframe TCP/IP Network Printer UNIX System VMS System Windows 2000 PR AGENCY PR consulting Crisis management Media relations Event management Marketing promotion On-line PR Investor relations Database marketing Production Advertising Internet Host Windows for Workgroups Windows 95 Windows 98 Apple Macintosh System IBM Mainframe Windows NT Windows 2000 MS Lan Manager UNIX System Network Printer VMS System P A R T Trade allowanes Price offs In-on or near-packs Sampling Coupons Trade coupons Free-in-the-mail Premiums Self-liquidating Premiums Contests Sweepstakes Refund offers Bonus packs Stamp Continuity plans 2005 2006 2007 2008 2010 6,030,034 7,010,000 9,000,000 11,000,000 ? numeric 5 step 4 step 3 step 2 step 1 step innovator Early adaptor Early majority Late majority laggard ?? LA Ontario ??? Miami Santiago ????? ?? Tokyo Kuala Lumpur Jakarta Sydney Auckland Shanghai ?? ???? Dubai Amman Johanesburg ????? Beijing Case 098 POLAND IRELAND UNITED KINGDOM SPAIN MOROCCO ALGERIA TUNISIA FRANCE ITALY GREECE TURKEY BULGARIA UKRAINE BELAUS RUSSIA FINLAND SWEDEN NORWAY DENMARK GERMANY ROMANIA YUGOSLAVIA SWITZERLAND AUSTRIA CROATIA SLOVAKIA HUNGARY CZECH REPUBLIC ESTONIA LATVIA LITHUANIA EUROPE ?? ??? ??? ?? ?? ???? ???? ???? ???? ???? ??? ??? ??? ??? ??? ???? ??? ??? ??? ???? ?? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ???? ??? ??? ??? ??? Objective 2. Sales Activity No. 1 Wholesaler in Japan with integrated marketing system linking storage terminal and sales channel through on-line network up to 2010 10 Million kl Your Brain “On” Presentations Right Brain Left Brain Sensory Emotions, impressions Imagistic, holistic Here and now Logical, sequential Analytic, data Short-term memory Defense intensive Presentation Impact ??? ???? IT ????? ??? ??? ????? ??? ??? ????? ????