策划比赛“龙行天下”.pptVIP

第3阶段——活动八 “群龙聚首”AMD2009’岁末答谢晚宴 目的 答谢新老客户、媒体朋友以及IT界精英人士多年来对AMD公司的帮助和支持 汇聚“七龙珠”，总结2009，开启2010新局面 内容 完成“七龙珠”汇聚仪式 共享晚宴 时间：2009.12 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 活动设计 活动设计 项目执行与控制 项目执行与控制 浏览导航 创意思路 问题界定 ? ? ? ? ? ? 效果预估 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. * * * * * * 2009龙行天下 年度传播策划案 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 项目综述 本项目以探险为精神主线 将探险的精神品质分化为“梦想、活力、睿智、探索、博爱、坚贞、超越”七种美德，与散落在中国大地的七颗龙珠结合起来，以AMD诚邀社会各界“寻找七龙珠”为核心创意和新闻点 以“Adventure·Miracle·Dream”为联想点架构活动； 以“Open the Next Door”为总口号、“I AM Dreaming”（爱梦追翼）为宣传口号； 以略带童真、梦幻和探险性质的各类活动吸引社会各界公众的关注和参与； 提醒大家走出平乏，与AMD共享探险带来的独特体验； 让公众在亲身体验的同时，加深对AMD的认识和认可，进而提升其品牌知名度与美誉度、树立新的探险家形象。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0