微信公众号论文.docVIP

毕 业 设 计 （论 文） 课题名称： 帮帮网微信公众平台 指导教师： 章国雁 系 别： 电子信息系 专 业： 计算机网络应用 班 级： 13计网4班 姓 名： 陈江美 摘 要 作为“微传播模式”的后起之秀，微信凭借着免费的社交体验以 及便捷的信息传输赢得了大众的青睐。其中，作为附加模块的微信公 众平台提供了与特定群体进行全方位沟通的渠道，很快成为传统媒体 改革新闻传播新模式的试验场。微信公众号作为媒体、企业和公众人 物在微信平台推送内容，建立关系的一个渠道，已经成为独立于微信 本身的一支“公众力量”。传统媒体纷纷借助微信平台开通公众账号， 利用微信多媒体兼容的传播优势向受众提供服务。然而，微信公众账 号的实际运营也存在一些问题。本文将以《帮帮团》微信公众号为 例，具体研究其在微信公众平台下的传播特点及存在的问题，从而进 一步总结传统媒体在微信公众平台下的发展状况，并从中发现问题， 给予解决问题的建议。 关键词：微信公众号；新发展；帮帮团 Abstract Seeing the New Development of Traditional Media from WeChat Public Number —— Taking Yangtze’s WeChat Public Number as an Example Abstract As an up-rising star of “ micro propagation mode”, WeChat has acquired the public’s favour, depending on its free experience of social contact and convenient information transmission. Thereinto, the WeChat public platform as an additional module provides a way to carrying out omnibearing communication with certain crowds. Traditional media soon take it as the testing ground to reform the mode of news transmission. WeChat public number as a way for the media, enterprises and individual persons to spread content and establish relationship has become a “public power” which is independent of WeChat. Traditional media register public number with the help of WeChat in succession and provide service for the public through the compatible advantage of WeChat multimedia. However, there are some problems in the actual operation. This thesis takes the WeChat public number of Yangzte as an example and researchs its dissemination characteristics and existing problems. Furthermore, the thesis concludes the development of traditional media on the WeChat public platform and find out the problem and provide some suggestions to solve these problems. Keywords: WeChat public number; traditional media; new development Yangtze 目 录 摘 要 2 Abstract 3 目 录 4 引言 5 第一章 传统商家在微信公众平台下的新发展及存在的问题 6 1.1 微信公众平台为商家带