Creative StrategyImplementation and Evaluation.pptVIP

Creative Strategy:Implementation and Evaluation Appeals and Execution Style Types of Rational Appeals A Rational, “Popularity” Appeal Appealing to Personal States or Feelings Appealing to Socially Based Feelings Music and Visual Effects Excite Feelings Transformational Ads Norwegian Uses Transformational Advertising Norwegian Uses Transformational Advertising Levels of Relationship with Brands MasterCard Creates an Emotional Bond Teaser Ads May Not Show the Product Teaser Ads Excite Curiosity Ad Execution Techniques Apple Uses a Testimonial Crest Whitestrips Uses a Demonstration Chevy Trucks